This requires three distinct cognitive phases: (1) strategic foundation and positioning, (2) the 14-day pre-launch build plan, and (3) the 30-day post-launch growth plan. Each phase builds on the previous output, and intermediate validation ensures the strategy is solid before tactical planning begins.
PROMPT 1 — Strategic Foundation & Group Positioning
“You are an expert Facebook community strategist and online group growth specialist with deep experience launching niche communities from zero to thriving, engaged membership. You understand Facebook’s algorithm, group discovery mechanics, and the psychology of why people join and stay active in groups.
Background: {{your_name}} is a {{your_role}} at {{business_name}}, a {{industry}} business that serves {{target_audience}}. The core offer or service is {{core_offer}}, and the primary business goal for this group is {{business_goal_for_group}} (e.g., lead generation, authority building, client nurturing, product launches).
The niche focus for this group is {{group_niche_topic}}. The ideal group member is {{ideal_member_description}} — someone who struggles with {{primary_pain_points}} and aspires to {{desired_transformation}}. The competitive landscape includes these existing groups or communities: {{competing_groups_or_communities}}.
Current assets that can support the launch include: {{existing_audience_or_assets}} (e.g., email list size, personal profile friends, other social followings, existing clients, partnerships).
Develop a comprehensive strategic foundation that includes:
- Group Positioning Statement — A clear declaration of who this group is for, what makes it different from existing communities, and the specific transformation or value members will experience. Include a “Only Join If…” filter statement.
- Group Name Options — Provide 5 name options that are searchable, niche-specific, and communicate immediate value. For each name, explain why it works from a discovery and positioning standpoint.
- Group Description & About Section — Write a compelling group description (under 500 characters) optimized for Facebook search, plus a longer “About” section that sells the value of membership.
- 3-5 Group Rules — Rules that set culture and expectations while filtering for quality members. Each rule should reinforce the group’s values and protect the member experience.
- Membership Questions (3 questions) — Strategic intake questions that simultaneously qualify leads, gather useful data, and begin the relationship. One question should capture {{lead_capture_method}} (e.g., email address, business type, biggest challenge).
- Content Pillar Framework — Define 4-5 recurring content themes that will drive consistent engagement and position {{your_name}} as the go-to authority in {{group_niche_topic}}. For each pillar, provide the theme name, purpose, example post topic, and recommended frequency.
- Monetization Pathway Map — A clear visual of how free group members move toward {{core_offer}}, including the key trust-building touchpoints along the way.
Ask me any questions you have.”
PROMPT 2 — 14-Day Build Plan (Pre-Launch)
You are an expert Facebook community strategist continuing the group launch project you’ve been working on.
Background: Using the strategic foundation you just developed for {{business_name}}’s Facebook group focused on {{group_niche_topic}}, now create a detailed 14-day pre-launch build plan. This is the “construction phase” — everything that needs to happen BEFORE the group opens to the public or starts active promotion. {{your_name}} has approximately {{daily_time_available}} per day to dedicate to this build phase. Current assets include {{existing_audience_or_assets}}.
Create a day-by-day 14-day build plan organized into three phases:
Phase 1: Foundation (Days 1-4)
For each day, provide:
The specific tasks to complete (setup, branding, structure)
Time estimate for each task
Deliverables or “done” criteria
Include: group creation and settings configuration, banner/branding, rules setup, membership questions, welcome post, pinned post strategy, unit/guide organization, and initial content seeding
Phase 2: Content Pre-Loading (Days 5-9)
For each day, provide:
Specific content pieces to create and schedule
The content pillar each piece maps to
Engagement triggers built into each post
Include: at least {{pre_loaded_post_count}} posts ready to go before launch, a mix of value posts, discussion starters, and “quick win” resource posts
Templates or frameworks for recurring post types that can be reused long-term
Phase 3: Soft Launch Prep (Days 10-14)
For each day, provide:
Pre-launch buzz activities (teaser posts on {{promotional_channels}}, DM outreach scripts, collaboration asks)
Founding member recruitment strategy targeting {{founding_member_count}} initial members
A “Founding Member” invitation script/message for personal outreach
Pre-written welcome sequence for the first members who join
Day 14 “launch readiness checklist” — everything that must be complete before going live
For each day across all phases, format as: Day X: [Title]
Focus: [Main objective]
Tasks: [Numbered action items]
Time Required: [Estimate]
Done When: [Completion criteria]
Ask me any questions you have.
PROMPT 3 — 30-Day Launch & Growth Plan (Post-Launch)
You are an expert Facebook community growth strategist continuing the group launch project for {{business_name}}.
Background: The 14-day build phase is complete. The group focused on {{group_niche_topic}} is now live with approximately {{founding_member_count}} founding members. {{your_name}} has {{daily_time_available}} per day for group management and growth. The primary business goal is {{business_goal_for_group}}, and the core offer is {{core_offer}} priced at {{offer_price_point}}. The promotional channels available are {{promotional_channels}}.
Create a detailed 30-day post-launch growth plan organized into four weekly sprints:
Week 1: Ignite (Days 1-7) — Establish Culture & Daily Rhythm
For each day provide:
Specific post to publish (with actual draft or detailed outline using the content pillars)
Engagement strategy (how to drive comments, spark discussion, welcome new members)
Growth tactic of the day (one specific action to attract new members)
Include: daily welcome ritual, founding member spotlight strategy, first “signature event” (live Q&A, challenge, or themed thread), and a system for responding to every comment within {{response_time_goal}}
Week 2: Accelerate (Days 8-14) — Growth Push & Social Proof
For each day provide:
Content that generates shareable moments and screenshot-worthy value
Collaboration or cross-promotion strategy (partner posts, expert guests, group swaps)
Specific outreach targets: {{weekly_new_member_goal}} new members this week
First subtle introduction of {{core_offer}} through value-first content
Member-generated content activation (polls, challenges, “show your work” threads)
Week 3: Deepen (Days 15-21) — Authority & Trust Building
For each day provide:
Authority-building content (case studies, frameworks, myth-busting, data-driven posts)
First structured event or challenge (a {{challenge_duration}}-day mini challenge related to {{group_niche_topic}})
Warm lead identification system — how to spot members showing buying signals
DM conversation framework for warm leads (non-salesy, value-first approach)
Engagement metrics to track and benchmark targets
Week 4: Convert (Days 22-30) — Monetization & Sustainability
For each day provide:
Transition content that bridges free value to paid transformation
The launch or soft pitch of {{core_offer}} — full sequence from story post → value post → offer post → FAQ post → urgency/close post
Testimonial and social proof integration strategy
30-day retrospective: KPIs to measure, what to double down on, what to drop
Sustainability system: weekly content calendar template, batch creation workflow, and moderation rhythm for ongoing management beyond Day 30
Additional Deliverables:
A “Group Growth Flywheel” — the repeatable weekly system that compounds growth after Day 30
Top 10 engagement post templates that can be rotated monthly
Warning signs the group is stalling and specific interventions for each
Recommended tools or automations to save time on group management
Ask me any questions you have.
Variables Guide
{{your_name}} Your name (the group admin/owner)
{{your_role}} Your title or role (e.g., CEO, Coach, Realtor, Consultant)
{{business_name}} Your business or brand name
{{industry}} Your industry or niche sector
{{target_audience}} Who your business serves broadly
{{core_offer}} Your primary product, service, or program
{{offer_price_point}} Price of your core offer (helps calibrate conversion strategy)
{{business_goal_for_group}} Primary objective — lead gen, authority, nurture, launches, etc.
{{group_niche_topic}} The specific subject focus of the group
{{ideal_member_description}} Profile of your perfect group member
{{primary_pain_points}} Top 2-3 struggles your ideal member faces
{{desired_transformation}} What your ideal member wants to achieve
{{competing_groups_or_communities}} Existing groups or communities in your niche
{{existing_audience_or_assets}} Current reach — email list, friends, followers, clients, partners
{{lead_capture_method}} What data you want to collect on entry (email, challenge, etc.)
{{daily_time_available}} Realistic daily time commitment for group work
{{pre_loaded_post_count}} Number of posts to have ready before launch (recommend 10-15)
{{promotional_channels}} Where you’ll promote — personal profile, IG, email, YouTube, etc.
{{founding_member_count}} Target number of members before public launch (recommend 25-50)
{{weekly_new_member_goal}} Target new members per week during growth phase
{{response_time_goal}} How quickly you’ll respond to comments (e.g., within 2 hours)
{{challenge_duration}} Length of your engagement challenge (e.g., 3-day, 5-day)
Usage Notes
Execution order matters. Run Prompt 1 first and review the strategic foundation before proceeding. The content pillars and positioning from Prompt 1 directly feed the content planning in Prompts 2 and 3.
Paste forward context. When running Prompt 2, paste the key outputs from Prompt 1 (especially content pillars and group positioning) into the conversation so the AI builds on that foundation. Same when moving to Prompt 3.
Customize the time variable honestly. The {{daily_time_available}} variable dramatically changes the tactical recommendations. 30 minutes/day gets a very different plan than 2 hours/day — being realistic here prevents a plan that looks great but never gets executed.
The founding member count is your launch trigger. Don’t move to Prompt 3 until you’ve actually completed the 14-day build and have real founding members in the group. The 30-day plan assumes a living, breathing community.